The Sephora Saga

A Beautiful Journey

Our industry-shaking debut in 1969 changed the face of prestige cosmetics. By breaking down the department store counter, founder Dominique Mandonnaud introduced Parisians to a new way to shop for beauty, allowing clients to engage with unbiased experts and unique brands.

Part of the prestigious LVMH Moët Hennessy Louis Vuitton family since 1997, today Sephora is a powerful presence worldwide, earning the #1 market share of prestige beauty in France, the US and Canada. The first Australian store opened in Sydney in 2014; by 2017 we had 13 stores and are projected to have 36 by 2020. From Paris to Shanghai, from Dubai to Melbourne, the “Sephorization” of the world is possible thanks to the 33,000 passionate Sephora team members who represent 33 countries and 2,300 stores worldwide.

A Bright Future

Today, this revolutionary environment features an ever-increasing number of classic, cult and emerging brands across a broad range of product categories including makeup, skincare, fragrance and hair care, in addition to Sephora's own private label, SEPHORA COLLECTION.

Together - from the store-floor level and elsewhere across our organisation—we envision and create intimate, luxury shopping experiences. Our pursuit of innovation is constant, challenging and fun because there are always new ways to assist and dazzle our clients on their beauty journey, from our exclusive Foundation Finder tool to our mobile experiences like Virtual Artist.

Sephora is growing mightily. But the original idea remains: imagine and deliver inventive ways to make each client look and feel amazing, and to provide a place for her to touch, try and play.

Sephora DNA

Explore the elements of our DNA by clicking them above.