Sephora is the most popular beauty community in the world!
It is a unique distributor, proud and concerned to offer its customers an extraordinary experience.
A plethora of offerings, at the heart of trends, exclusives and a store experience designed for them offering services, advice and personalized support.
Sephora offers an exceptional beauty moment to delight its customers each time they visit.
If Sephora is today the most admired beauty brand in the world, it is not by chance.
Our teams are true trendsetters and spotters. They contribute to making our company so special and form a community of enthusiasts where everyone is free to express their talent.
When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams and make-up were hidden behind the counters, jealously guarded by intimidating sellers. The message was clear: "please buy before you try"!
Mr. Mandonnaud, revolutionizes the world of cosmetics by deciding to place beauty products at the heart of the store, in self-service, thus giving customers the opportunity to move freely, to try products, to touch and smell them. A great first!
Thanks to this daring idea, success was immediately evident. Sephora is a pioneer and revolutionizes the sale of beauty products. Even today, by the way the doors of a Sephora store, you are immersed in a sensual, stimulating and playful universe.
The sellers have been replaced by advisors.
Explore the elements of our DNA by clicking them above.